This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction， through in-depth thinking and combing the relationship between food and culture， fashion and tradition， and disseminates the emotional communication channel to the heart.
与去年的南枝记江阴店项目比较，本案虽然空间更简洁低调，但气质却更为成熟端庄，就犹如品牌发展的过程，从稚嫩到成熟，一步一步，与潮流俱进，与韶光同行。在这里，寻不到老港式的繁盛热闹繁荣与喧华，既有东方的蕴藉柔情，又不失落西方的古典韵律，如此兼容且新派的风格，像极了心中喷鼻香港的样子容貌。
Compared with last year‘s SouthBranch Sign Jiangyin project， although this case is more concise and low-key， its temperament is more mature and stable， just like the process of brand growth，from immature to mature， step by step， with the trend， and with the time. Here， we can notfind the old Hong Kong-style noise， boththe implicit tenderness of the East and the classical rhythm of the West， so compatible and new style， like the heart of Hong Kong.
产品的品质和种类的丰富度，只是食客们的根本诉求，而环境的情景化、个性化、品牌美学才是品牌圈粉的主要成分。因此，如何能既有“正宗港味儿”又有新的角度和思虑，成为本案空间表达的重心肠点。设计团队遵照品牌一向的精细简约之道，看重凸显空间的虚实与流动性。以通透、纯粹、细腻的视觉呈现，在理性与时髦兼具的风格下，跳脱出大众对付港式餐厅的固有印象，灵动又不乏舒适。
The quality and variety of products are only the basic demands of diners， while situational environment，personalization and brand aesthetics are the important factors of brand circle fans. Therefore， how to have both “authentic Hong Kong taste” and a new perspective and thinking has become the focus of space expression in this case. The design team follows the brand’s consistent concise approach， focusing on highlighting the virtual and real space and liquidity. With transparent， pure and delicate visual presentation，in a rationaland fashionable style， the designers get rid of the public‘s inherent impression of Hong Kong-style restaurants， which is flexible and comfortable.
设计利用不同的材料和色调区分不同的功能区域，减少了在空间内设置物理隔断，使得各功能布局在无形分隔中赫然呈现，且极详细块感。同时，也让简约蕴含于设计表象。目光所及，流畅的线条铺陈于立面、顶面，勾勒出工巧的纹理细部，而内嵌讲求的灯光更令质感得以升华。
The designers uses different materials and colors to distinguish different functional areas， which reduces the physical partition in space and makes the functional layout appear inthe invisible partition， and has a great sense of bulk. At the same time， it shows a simple texture in the design. As far as the eye can see，the smooth lines are laid out on the facade and the top， outlining the delicate texture details， and the inlaid exquisite lightingmakes the texture sublimate.
此外，大略的内部装饰遵照同样的简约精神。纯粹的几何形状和大略的装饰让人觉得既低调又故意义。餐厅内的家具、照明和装饰均为红白玄色调，整体和谐统一，大气又不失落艺术感。座椅采取较为温润的木色，使室内空间的氛围更加清新自然。错落有致的吊灯，软化空间方正感，勾勒出视觉宣泄点。全体空间的光荣交替与造型转换，充分调动了视觉张力。
In addition，the simple interiors follow the same minimalist spirit. The pure geometry and simple decoration make people feel both low-key and meaningful.The furniture， lighting and decoration in the dining room areall in red， white and black tone. The whole restaurant is harmonious， unified， and full of Artistic feeling. The chair ismade of warm wood color， which makes the atmosphere of the interior space more fresh and natural. The scattered chandeliers soften the sense of square space and outline the visual catharsis point. The alternation of color and shapeof the wholespace fully mobilizes thevisual tension.
包间借助水磨石、木材、皮质以及镜面构建界面关系，既有过渡延展，又有细节层次，衬托出丰富多元的空间质感。
With the help of terrazzo， wood，cortexand mirror， the interface between the two rooms is not only transitional extension， but also detail level， which sets off a rich and diverse spatial texture.
项目信息——
项目名称：南枝记·正港味
Project Name： South Branch Sign
项目地点：常州武进万达广场 3F
Project Site： 3F Wanda Plaza， Wujin， Changzhou
设计单位：无锡欧阳跳建筑设计有限公司
Design Company： OYTT Desgin
主创设计师：欧阳跳
Chief Designer： Tiao Ouyang
赞助设计师：周丹鳳、李阳
AssistantDesigner： Danfeng Zhou， YangLi.
设计起止韶光：2019.03～2019.04
Design Cycle： March， 2019 – April， 2019
开业韶光 2019.05.31
Open Time： 31 May， 2019
项目面积：500 平方
Area： 500 squaremeters
项目造价 2000/平方
Cost： 2000RMB/square meter
紧张材质：防火板、水磨石，乳胶漆
Main Material： fireproof board， terrazzo， latex paint
设计风格：时尚简约
Design Style： Fashionable and Simple
设计主题：新港式餐厅
Design Theme： New Hong Kong Restaurant
空间用场：餐饮
Space Use：Catering
拍照师：徐义稳
Photographer： Xu Yiwen
